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Light & VerityHave frosting, will travel Julie BrownView full imageEquipped with an old bakery van and a business plan aimed squarely at the seven-year-old inside every New Haven resident, Todd and Marsha Rowe have trained fans to line up on city sidewalks waiting for their cupcake truck to appear. (A blog, http://fooddriven.blogspot.com, keeps patrons informed.) Opening a business in a recession is always risky, but the Rowes say that at two dollars, a cupcake is an affordable indulgence. "To see a businessperson come from a meeting or a student from working on a thesis and get this big grin on their face -- that's what we love," says Marsha Rowe.
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